Are you with us?

Now, it’s time to tell everyone how great our county is. And that’s where Powered by People comes in.
It gives you the tools, resources and means to tell others about our strengths.

 

WHAT EXACTLY IS
POWERED BY PEOPLE? 

Powered by People isn’t a ‘campaign’. It’s not really a ‘brand’ either… we like to think of it as an initiative that joins businesses – and others from community organisations to the council – together to support economic growth across the county.

Powered by People is about all of us; the business people and communities of our county. It’s for us all to adopt and own, and to show others that’s why we’re proud to be here.

Whether you produce artisan cheeses, are starting up a fintech venture or are part of a big multinational business, it’s about you, your stories and your successes.

Let’s open people’s eyes to what we have to offer. Let’s surprise them, make them look twice, give them a fresh perspective.


WHY DOES IT EXIST?

As a business community, you’ve told us that you want to help spread the word about what we’re doing, what we’re capable of and how proud we are of our achievements. Powered by People is simply the platform to do it with, using your voices, your stories and your news so everyone can hear it first-hand.

It’s something for everyone in Durham to get behind. Something that gives us a collective voice to talk to anyone that doesn’t know us; that inspires people here and, most of all, inspires others to come here.


HOW YOU CAN PLAY A PART

To make a real impact, we’ll need a concerted effort. We need to collaborate and work together – as we all do so well in Durham – to get our message out there, and start telling everyone about our exciting new movement – and there are lots of ways you can help

 
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01.
SHOW YOUR SUPPORT

Powered by People has the power to amplify our individual efforts. The easiest way to do this, is by using the simple ready to use visual assets we’ve created to show that you share our aspirations and ambitions for our county. You can download a range of ready to use images and social media assets below.

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02.
SHARE YOUR STORIES

Powered by People aims to provide a number of ways to get your story told and your voice heard.

There’s a lot of great things already happening across the county to promote business here. Powered by People was created to bring it all together and give us a collective voice that’s much more powerful than each of us on our own.

One of the most simple and effective ways to do this is to use our hashtag in all of your relevant social media activity.

#DurhamPoweredByPeople

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03.
SPREAD
THE WORD

A key objective of Powered by People is to help to present a more coherent picture of what business is all about in Durham. And that requires us to tell a more consistent story.

Through our interactions with the business community we’ve identified six key areas of strength our county has to offer businesses.

We’ve provided details of these in the guidelines (download below) including some help with what to say, and how to say it when talking about Powered by People or what Durham has to offer businesses.

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04.
AMPLIFY YOUR VOICE

We’ve created a range of engaging content intended to promote business in Durham, and promote your own business too.

We’ve invested in creating a promotional brochure (download below), as well as some films featuring the people powering the businesses here.

You are welcome to embed them in your own presentations, websites, social media platforms and channels. We encourage you to use and distribute this content freely through your own channels and networks.

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 “It’s about trying to work more actively in a co-ordinated way with Durham businesses in the community.”

 Michelle Cooper
CEO of County Durham Community Foundation

 
 

Resources

We’ve created a range of easy to use tools, resources and guidance to help you get
the most out of Powered By People.

 

 
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GUIDELINES

Everything you need to know about being part of our initiative.

 

 
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Design Assets

A range of ready-to-use design assets to use in your marketing materials and on your social media.

 

 
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Brochure

A digital version of our promotional brochure, to be downloaded and distributed to your own networks.